US Arts and Crafts Consumer Market January 2014 Industry Shares, Size, Trend, Analysis, and Forecasts Report Available Online by

Albany, NewYork (PRWEB) April 19, 2014

There is a core audience of arts and crafts consumers,generally women aged 18-34. Yet marketers have plentiful opportunities to attract new audiences. Parents, younger men, unskilled crafters and consumers selling arts and crafts online are just some examples. Marketers can engage with and increase their share of consumers by understanding the specific needs of these individuals.

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This report looks at the following areas:

How has the expanded role of the internet changed crafting landscape?
Are there any unique ways to stand out among parents?
How can marketers help expand the core audience?
How can marketers engage with less serious crafters?

The arts and crafts market has historically served a niche audience of mostly young women and more dedicated crafters: those who craft frequently, have a wide repertoire of activities, and consider themselves highly skilled. However, many opportunities exist to cast a wider net and attract more a typical audiences who exhibit basic interest in crafting. The implication is that new audiences are opening up for marketers; young men and homeowners might find and share arts and crafts ideas online, for example. The core audience of arts and crafters is also changing as the rise of Etsy has helped many dedicated crafters open a small business of their own. Marketers who can meet these new needs of the changing arts and crafts audience have an opportunity to engage with a large and growing market.

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Table of Contents

Scope and Themes

What you need to know


Data sources consumer survey data

Abbreviations and terms

Executive Summary

62.5 million consumers made arts and crafts in 2012

Figure 1: The crafting community in the US, by type of craft, 2012

Participation in arts/crafts leisure hobbies increasing

Figure 2: Numbers of consumers participating in select arts/crafts leisure activities/hobbies, 2009-13

Young women are the core arts and crafts consumer

Figure 3: Arts and/or crafts made in the last 12 months, by gender and age, October 2013

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Parents twice as likely as the average to make arts and crafts

Figure 4: Types of art and crafts made in the last 12 months, by parents with children and age, October 2013

One third of crafters make crafts six or more times per year

Figure 5: Frequency of making art and crafts, October 2013

Majority of consumers make arts and crafts from scratch

Figure 6: Method of making art and crafts, October 2013

Making arts and crafts to give as gifts is a common motivation

Figure 7: Given handmade art/crafts to family/friends as gifts, by gender and age, October 2013

Social media is a useful resource for parents

Figure 8: Usefulness of social media posts to making a new art/craft Useful, by parents with children and age, October 2013

Half of those with basic skills looking to learn

Figure 9: Reasons for making arts and crafts, by basic skills for making art and crafts, October 2013

What we think

Issues and Insights

How has the expanded role of the internet changed crafting landscape?

The issues

The implication: online resources allow marketers to cater directly to specific needs

Are there any unique ways to stand out among parents?

The issues

The implication: marketing to parents should focus on how crafting is good for them

How can marketers help expand the core audience?

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The issues

The implication: there are multiple opportunities to attract less common audiences

How can marketers engage with less serious crafters?


Insight: consumers are eager to learn

Trend Application

Trend: The Man in the Mirror

Trend: Objectify

Mintel futures trend: Old Gold

Size of Consumer Market for Arts and Crafts

Key points

Participation in some leisure hobbies increases 2009-13

Figure 10: Numbers of consumers participating in select arts/crafts leisure activities/hobbies, 2009-13

62.5 million consumers made arts and crafts in 2012

Figure 11: Size of crafting community in the US, 2012

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NEWSCYCLE Solutions Announces New Vice President of Sales Operations

St Paul, MN (PRWEB) April 16, 2014

NEWSCYCLE Solutions (NEWSCYCLE) recently announced Trent Schoonmaker has been promoted to vice president of Sales Operations. Schoonmaker will report to Dan Paulus, NEWSCYCLEs chief revenue officer, and will manage global sales operations from the companys Utah office.

Schoonmaker, who previously served as the companys director of Sales Operations, joined NEWSCYCLE through the Vista Equity Partners acquisition of Digital Technology International in 2013 where he began his career in 2003 as a project coordinator. Through various promotions over the course of nine years, Schoonmaker was promoted to director of Sales Operations and senior director of Cloud Operations and Contracts in 2012.

As vice president of Sales Operations, Schoonmaker will be responsible for start-to-end sales processes, and providing strategic sales data to the executive management team.

Im very happy being a part of NEWSCYCLE Solutions. The transformation we have made in the last year by bringing three industry-leading companies (SAXOTECH, DTI, and Atex, Inc.) together as one company has been very exciting to be involved with. The direction NEWSCYCLE is taking to provide the best solutions in the business, and the strong commitment we have to our customers, is something we are proud of, said Schoonmaker.

It is with great pleasure we are announcing Trents promotion to vice president of our sales operations, said Paulus. Trent is a great source of knowledge and information, and joining our executive team is a great asset for NEWSCYCLE and our customers.

About NEWSCYCLE Solutions

NEWSCYCLE Solutions, which was formed by the combination of DTI, SAXOTECH and Atex, Inc., delivers a broad range of technology solutions for the global news media industry, including content management, digital advertising, circulation, and audience relationship management. NEWSCYCLE Solutions is a trusted technology partner serving more than 500 media companies in more than 30 countries on 5 continents. The company is headquartered in St. Paul, MN and has US offices in Florida, Massachusetts and Utah; with international offices in Canada, Denmark, Germany, Norway, Sweden, and the United Kingdom. For more information, go to:

Related Technology News Press Releases

From the PC to the iPad, TextAloud Maximizes Productivity for Busy Government Assistant

Clemmons, NC (PRWEB) April 16, 2014

As the Assistant to the Director of Public Works for the City of Inglewood, California, Danita Meshacks daily tasks include the preparation and review of a huge number of documents, reports, letters and more on an ongoing basis. To help meet the challenge of managing so much text daily in the office, Danita turns to TextAloud, the leading Text to Speech software for Windows. She also uses the TextAloud app on her iPad Air (TM) for listening to her work on the go.

TextAloud is the PC software that turns almost any text into natural-sounding computer speech that can then be easily exported to spoken audio files. “As the Assistant to the Public Works Director, I finalize 98% of the written reports directed to the City Council or City Manager,” explains Danita, who first discovered TextAloud software in 2005. “I started using the program to proofread assignments and documents created while enrolled in a two-year writers apprenticeship course and found that TextAloud provided me with a reliable tool for checking the content, tone and flow of what I wrote.”

The inspiration for integrating TextAloud into her daily work routine came about after Danita read an article that addressed the costs of poor writing on American business in both the private and public sectors. “After spending twenty-plus years in government, I can attest to the prevalence of poor or inadequate writing skills,” she comments. “So I made the decision to invest in myself, and purchased a copy of TextAloud.”

By using the program to review the content of her documents, Danita found that she was able to catch errors that were all too easy to miss in visual proofing, and to efficiently manage, revise and disseminate department correspondence. The program soon became a vital part of her workday routine. “I now rely upon the software as a virtual assistant that helps me to check the accuracy and integrity of my work,” she adds. “I also really like having the ability to have the program read back to me articles that Ive saved from Windows to the Cloud.”

In addition to running the PC version of TextAloud, Danita also recently installed the useful TextAloud app on her iPad Air (TM) to maximize her productivity away from the office as well. “When used on the go, the TextAloud app enhances my capability to be proactive and responsive, and I was really impressed with how easy it was to listen to articles,” she says. “The ability to use TextAloud on my iPad Air means there are no lapses or delays in drafting and sending responses to time-sensitive personal or business documents. The application also really complements Pages, a writing application developed by Apple for creating a wide range of documents. The built-in spell-checking feature in Pages is great, but the ability to have documents read back to you to assess the tone and flow of content is simply awesome!”

For Danita, TextAloud has improved her productivity both at work and at home, and she especially values the softwares seamless integration with Microsoft Outlook and Internet Explorer, as well as its useful ability to allow the user to adjust the speed of the spoken text for a more pleasant listening experience. “Both the TextAloud software and the app have freed me to write without procrastination or unreasonable delay,” she adds, “and as a writer and aspiring author, it is already the most important tool in my writers toolkit.”

Danita has used TextAloud to demonstrate the ease and simplicity of Text to Speech to everyone from her daughter, who is pursuing a Masters degree, to her coworkers at the City if Inglewood. “I believe that TextAloud could potentially fill a gap by becoming a virtual assistant and writing coach for other local government employees like myself people who live and die by the words we write,” she explains. “The program is flawless!”

About TextAloud:

With more personalization options than ever before, TextAloud is the highly useful PC program for students, scientists, writers, business users, students and people from all walks of life from the minds at Priced from only $ 29.95, TextAloud enables anyone to experience their reading by listening, and recently expanded its voice options to include powerful new childrens and emotive voices by Acapela. The software has been featured in The New York Times, PC Magazine, on CNN, and more, and has also been honored with a da Vinci award (R) nomination for its uses as a valuable assistive technology.

About the TextAloud App:

The TextAloud app is affordably priced at just $ 4.99, and enables users to listen to text on the iPhone (TM), iPad (TM), or iPod Touch (TM). The TextAloud app runs in the background, letting the user create and maintain articles to be spoken aloud from text copied to the clipboard. The app includes two excellent U.S. English voices by Acapela (TM) (Heather, a female voice and Ryan, a male voice), with more Acapela (TM) voices available through in-app purchase at $ 1.99 each. Presently, a total of 51 Acapela (TM) voices are offered, including 25 different languages. Learn more about the TextAloud app by visiting the Apple App Store at:

Get the latest news on TextAloud at and also discover helpful video tutorials on NextUp.coms YouTube Channel (

Evaluation copies of TextAloud are available for the media upon request. For more information, or for a rich assortment of case studies on users ranging from firefighters and lawyers, to editors, teachers, actors, students, entrepreneurs, doctors, truck drivers, musicians, and more, please contact Angela Mitchell at (904) 982-8043 or Admitchell(at)Nextup(dot)com.

All companies and products referenced in this press release are the trademarks of their respective owners.

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Barnes-Jewish Now Offering Multiple Valve Options for Aortic Valve Replacement

St. Louis, MO (PRWEB) April 14, 2014

Specialists at the Washington University and Barnes-Jewish Heart & Vascular Center are the first in the region to add a second valve option for use in the transcatheter aortic valve replacement (TAVR) procedure, making it possible to treat a wider range of patients.

Minimally invasive, TAVR is used to treat patients with severe aortic stenosis, a life-threatening disease which narrows the hearts aortic valve, who are typically considered inoperable or at very high risk for open-heart surgery. Aortic stenosis affects about 100,000 people in the U.S., typically around the ages of 50 to 70.

A team of Washington University cardiologists and cardiothoracic surgeons recently were first in the region, outside clinical trials, to use the new CoreValve System when performing TAVR procedures. The two patients who received the self-expandable valve, both considered to be at extreme-risk for traditional aortic valve replacement, are recovering at home.

Having two valve options now gives us the opportunity to expand the number of patients we can help who are not good candidates for traditional open-heart valve replacement surgery, as we have a larger variety of valve sizes and implantation routes, said Alan Zajarias, MD, Washington University interventional cardiologist at Barnes-Jewish Hospital.

During the TAVR procedure, a catheter is inserted through an incision in a patients leg or chest and threaded through an artery to the aorta. With the new self-expandable device, a stent and the prosthetic valve automatically open when the catheter is in place and unsheathed. The Heart & Vascular Center is the only center in the region currently able to offer patients the option of this new valve in addition to the device first approved by the U.S. Food and Drug Administration (FDA) in 2011, called the SAPIEN valve, which is delivered via a collapsible mesh stent and opened by a collapsible balloon.

There are certain anatomic features of given patients that may make a patient more suitable for one valve or the other, said Hersh Maniar, MD, Washington University cardiothoracic surgeon at Barnes-Jewish Hospital. There may not be one best valve for all patients, so having multiple valves and delivery options now allows us to take a specialized approach to treat patients who meet the appropriate criteria.

The Heart & Vascular Center was the first and is the most experienced in the region to offer the TAVR procedure. Physicians at the center have been successfully performing TAVR since 2008 and have participated in the clinical trials leading to the FDA approval of this technology.

The CoreValve System, manufactured by Medtronic, Inc., was approved by the FDA in Jan. 2014. The SAPIEN valve, developed by Edwards Lifesciences, was approved by the FDA in Nov. 2011.

For more information about valve replacement options, call 855-45-HEART.

Barnes-Jewish Hospital is a 1,315 bed teaching hospital affiliated with Washington University School of Medicine in St. Louis, Mo. The hospital has a 1,763 member medical staff, with many recognized as Best Doctors in America. Barnes-Jewish is a member of BJC HealthCare, which provides a full range of health care services through its 13 hospitals and more than 100 health care sites in Missouri and Illinois. Barnes-Jewish Hospital is also consistently ranked as one of Americas Best Hospitals by U.S. News & World Report.

Private Label Brands Drives US Natural and Organic Food Market, Says a New Research Report at

Dallas, Texas (PRWEB) April 14, 2014

Private label products are those manufactured and sold by retailers. Private label natural and organic food brands are becoming more prominent in the US as they are priced lower than branded organic food products because of their operational efficiency. In the US, sales of store brand products, primarily food categories such as dairy products, have outpaced the sales of food manufacturers brands, generating gross margins of more than 35 percent. Hence, the increasing number of private label brands of natural and organic foods is increasing the sale and consumption of natural and organic foods. Also, many large retailers such as Wal-Mart, Tesco plc, and Safeway Inc. have entered this market with their special organic food products to target the organic food and health food shopper. Hence, the availability of private label brands is a new trend that is expected to drive the growth of the US Natural and Organic Food market during the forecast period.

Analysts forecast the Natural and Organic Food market in the US will grow at a CAGR of 15.89 percent over the period 2013-2018. According to the report, the major driver is the increase in the health-conscious population. With the proliferation of information, there is increased awareness about the benefits of natural and organic food compared with conventional food.

Covered in this Report

This report covers the present scenario and the growth prospects of the Natural and Organic Food market in the US for the period 2014-2018. To calculate market size, this report covers revenue generated from the retail sales of natural and organic foods and beverages in the US market.

The Natural and Organic Food Market in the US 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Natural and Organic Food market in the US landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Region

Global Polymerase Chain Reaction (PCR) Market to Reach Nearly $10.2 Billion in 2018; Reagents and Consumables Growing at 8.9%% CAGR

(PRWEB) April 09, 2014

BCC Research ( reveals in its new report, Polymerase Chain Reaction (PCR) Technologies and Global Markets the global market for polymerase chain reaction technologies is expected to grow to nearly $ 10.2 billion by 2018, with a five-year compound annual growth rate (CAGR) of 8.5%. reagents and consumables is the fastest moving segment in this market with a CAGR of 8.9%.

The major factors driving the PCR products market include continuous technological advancements in instruments, reagents, and PCR techniques such as real-time PCR and reverse transcriptase PCR. This market is being led by the reagents and consumables, the largest and fastest moving segment, which is expected to reach nearly $ 5.7 billion by 2018.

Instruments, which is witnessing greater adoption by end users, is the the second largest segment and is forecast to grow to nearly $ 3.6 billion by 2018.

The PCR market is currently dominated by the North American region, which has a market share of about 45%, whereas Europe and Asia together account for 45% of the market.

“Although North America and Europe dominate the PCR products market,” says BCC Research biotechnology analyst Jackson Highsmith. “However, Asia is considered a high-growth market for PCR products with a compound annual growth rate (CAGR) of 9% forecast from 2013 to 2018, where the market is still relatively untapped compared to the global market.”

Increasing demand for technologies supporting early and accurate diagnosis of life-threatening diseases, such as cancer, is driving the PCR market.

Polymerase Chain Reaction (PCR) Technologies and Global Markets provides an in-depth analysis of the polymerase chain reaction (PCR) market with respect to key market trends, competitive intelligence, and market forecasts. The report presents key decision-making parameters such as new product launches, market strategies, key application areas to support the market estimates, and forecast data. It also provides key analysis and strategic recommendations derived from intensive primary and secondary research.

This report is intended for key decision makers such as CEOs, VPs, AVPs, marketing heads, and research directors of PCR manufacturers, technology providers, software providers, and service providers. The will would also be useful to existing biotech instrumentation players looking to enter high-growth markets.

Editors and reporters who wish to speak with the analyst, should contact Steven Cumming at steven.cumming(at)bccresearch(dot)com.

About BCC Research

BCC Research publishes market research reports that make organizations worldwide more profitable with intelligence that drives smart business decisions. These reports cover today’s major industrial and technology sectors, including emerging markets. For more than 40 years we’ve helped customers identify new market opportunities with accurate and reliable data and insight. These include market sizing, forecasting, industry overviews, and identification of significant trends and key competitors. We partner with analysts who are experts in specific areas of industry and technology. Their up-to-date knowledge gives our customers unbiased measurements and assessments of these vital markets. Because our reports offer a global focus, our customers include the top companies in industries around the world as well as universities, major business schools, start-ups, consulting firms and investment companies. BCC Research is a unit of Eli Research LLC.

Data and analysis extracted from this press release must be accompanied by a statement identifying BCC Research LLC, 49-2 Walnut Park, Wellesley, MA 02481, Telephone: (+1) 781-489-7301; Email: editor(at)bccresearch(dot)com as the source and publisher. Thank you.

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